Month: December 2013

Robert Brown drops in on “Bin It” Project at Fernhill School

Councillor Robert Brown drops in on “Bin It” Project at Fernhill School

The award winning* drama-based education programme, Bin it!, which educates students about responsibility and litter, has launched its eighth annual nationwide tour of schools. The Bin it! tour encourages young people to work together to make a lasting change to local areas and keep their environment tidy.

This year, the long running Bin it! project is visiting over 50 secondary schools across the country – from Glasgow to Birmingham to Cardiff. Last week the tour visited a range of schools from across Rutherglen, Glasgow and Motherwell including Fernhill School in Rutherglen, Hyndland Secondary School, Lomond School, Our Lady’s High, The Glasgow Academy, St. Mungo’s Academy, John Ogilvie High School, Govan High School and Whitehill Secondary School.

Rutherglen South Liberal Democrat Councillor Robert Brown popped in to see and support the project at Fernhill School.

Developed by The Wrigley Company, in partnership with specialist education consultancy Rapport, Bin it! is targeted at 11-13 year olds and is designed to explore the issues and impact of littering, helping students to understand why it is so important to take personal responsibility for correct litter disposal. Since it began, the programme has visited over 400 schools in the UK, reaching over 56, 000 pupils.

The Bin it! team of actors aims to engage and educate young people, encouraging pupils to make positive choices about the responsible disposal of litter in their environment and urging them to take pride in their community. Bin it! has a proven record of success, with results showing that a significant proportion of pupils think more about gum disposal having taken part in the session.

Robert Brown said:

“It is great to see projects like this which engage with children and play a positive part in building a sense of community and citizenship in young people. It certainly engaged the attention of the young people. I think it has made them go away and think about what they do with their litter.

The actors – Chris Mosely and Terri Musson – were very good at making the point using humour in a way which the girls related to.”

Louisa Rowntree, Communications Manager, Wrigley said:

 “The Bin it! project has a long record of success and it is great that so many more schools have the chance to benefit from it this year. We hope that 2013 will be our most successful tour to date, reaching as many young people as possible and reinforcing the message of keeping our communities litter free, up and down the country.”

* Bin it! has won two IVCA Clarion Awards for Best Live Event and Best Printed Materials